Site360 Leads
Goal: website leads (the Lead pixel event) at the lowest cost per lead, with landing page views as the step before.
Account and delivery health
Account, campaign, ad set and ad status, plus anything that needs attention.
Status covers items that delivered in the last 30 days, plus Google Ads campaign status. Meta rejection reasons and Account Quality restrictions are not in the Windsor feed, so check Ads Manager and Account Quality for those.
Scorecard · Meta Ads
Budget and pacing · Meta Ads
Daily trend
Spend (bars) against leads and landing page views (lines, right axis).
Funnel
Impressions to leads for the selected range, with the rate at each step.
Ad sets
Delivery and results by ad set.
Creatives performance
Each ad combined across ad sets, sorted by spend.
Creative engagement
Video metrics show "-" for image ads. Hook rate = 3-second views / impressions. Hold rate = ThruPlays / 3-second views. Completion is a share of plays.
Countries
Region totals, then the top countries by spend.
Google Ads
Website · GA4
Sessions and conversions by month over the last 13 months, including this month to date.
Channel groups
Session default channel group. Conversion rate = conversions (GA4 key events) / sessions.